Founded in 2021, South Side Distribution was built with one goal — to support Australian bike shops. We’re more than just a distributor; we’re a trusted partner to the retailers who keep the cycling community turning. Our mission is simple: to supply premium brands, deliver reliable service, and strengthen the backbone of the Australian cycling industry — the independent bike store.
Representing a portfolio of premium global and local brands, South Side Distribution partners with industry leaders known for their performance, innovation, and reliability. From component specialists like Carbon-Ti and Nova Ride, to performance helmet brand HJC Sports, precision bar tape and control experts Ciclovation, and No.6 Wheels — our lineup is chosen to give Australian retailers access to products that inspire confidence and deliver results.
Drawing on decades of experience in both retail and manufacturing, we understand what today’s shops need to thrive — fast fulfilment, honest communication, and products that riders truly value. Alongside our distribution network, we’re also the creators of INNER Bikes — a modern Australian performance brand that reflects our commitment to quality, community, and innovation. Together with our brands and partners, we’re building a stronger, smarter, and more connected cycling industry — from our warehouse to your shop floor.
